Stupidist headline ever

Food cravings linked to brain
Gee. Really? I thought food cravings were controled by the big toe.
Stupid quote to follow:

Researchers say the data cold [sic] be used to understand obesity and eating disorders, as well as treat drug and alcohol addiction.

This is science reporting at its worst.
I think what they are trying to say is that some people receive more reward from food (even the sight of food) than do others. It is indeed interesting that this individual difference is observable via the methodology used in the study. Why wouldn't they just say this.